Job Details
Location: Kolkata, West Bengal, India
Salary: Not specified
Company: ApnaWorker
We are looking for an experienced Google Ads / Performance Marketing Specialist who can drive growth through data-driven advertising strategies and optimize campaigns for maximum ROI. Key Responsibilities: Plan, launch, manage, and optimize paid advertising campaigns across digital platforms. Develop performance-driven strategies to achieve business goals such as traffic, leads, and conversions. Create and manage audience targeting, segmentation, and remarketing strategies. Work with creative teams to develop engaging ad copies and visual assets. Monitor campaign performance metrics including ROI, ROAS, CTR, CPM, CPC, and conversions. Conduct A/B testing on creatives, audiences, and campaign strategies. Implement tracking solutions including pixels, conversion tracking, and analytics tools. Prepare weekly/monthly performance reports with actionable insights. Stay updated with advertising trends, algorithm changes, and industry best practices. Required Skills: Performance Marketing, Google Ads & Meta Ads Manager, Ad Copywriting, Data Analysis & Reporting, Audience Segmentation, A/B Testing, Budget Management, Conversion Optimization. Qualifications: Proven experience as a Google Ads Specialist / Performance Marketing Specialist. Strong understanding of Google Ads, Meta Ads Manager, Business Suite, and analytics tools. Ability to analyze data and improve campaign performance. Knowledge of digital marketing trends and paid advertising strategies. Work Location: Kolkata (On-site). Job Type: Full-Time, Permanent. Working Mode: 6 Days Working. Qualification: Any Graduate. Experience: 3 Years.