Digital Marketing Specialist - Meta & Google Ads

Location

Karnataka-wide, India

Salary

Not specified

Company

Akash pawar

Job description

• Role & Company / Project Overview MECNTEC is hiring an experienced and result-oriented Digital Marketing Specialist to manage and optimize Meta Ads and Google Ads campaigns. The ideal candidate understands performance marketing, lead generation, and campaign optimization, focusing on driving high-quality leads and measurable business results. • Key Responsibilities & Daily Duties - Plan, create, launch, and manage Meta Ads and Google Ads campaigns. - Develop effective campaign strategies based on business goals, target audience, and budgets. - Research and test different audiences, keywords, creatives, ad copies, and campaign structures. - Monitor campaigns regularly and optimize them for better lead quality, conversions, CPL, and ROI. - Identify and reduce junk, irrelevant, or low-quality leads through better targeting and campaign optimization. - Manage daily/weekly budgets and ensure efficient allocation of ad spend. - Analyze campaign performance and provide actionable insights and recommendations. - Set up and monitor conversion tracking, pixels, events, and analytics. - Conduct A/B testing for creatives, landing pages, audiences, and ad messaging. - Work closely with the team to understand lead quality and improve the overall conversion funnel. - Stay updated with the latest changes, features, and best practices across Meta and Google Ads. - Prepare regular performance reports covering spend, leads, CPL, conversions, and overall campaign performance. • Required Qualifications, Skills & Experience - Hands-on experience with Meta Ads and Google Ads. - Strong understanding of lead-generation and performance marketing campaigns. - Ability to analyze data and make decisions based on campaign performance. - Experience in improving lead quality, not just increasing lead volume. - Strong analytical, testing, and problem-solving skills. - A results-focused mindset with the ability to work independently. • Working Hours, Shifts & Location Details - Full-time work from office (WFO). • Compensation & Benefits - Standard industry compensation based on experience and portfolio. • Application Instructions - Send CV along with portfolio or campaign results via the provided contact channels.