Performance Marketing Expert (EdTech / International
- Location
- Bengaluru, Karnataka, India
- Salary
- Not specified
- Company
- Akash pawar
Job description
• Role & Company / Project Overview A fast-growing EdTech platform is expanding into international markets and seeking a Performance Marketing Expert to drive high-intent lead generation across global territories. • Key Responsibilities & Daily Duties - Scale budget lead-generation campaigns across Meta Ads and Google Ads targeting parents in international markets (UK, US, and Middle East). - Optimize conversion funnels to drive low Cost-Per-Lead (CPL) and achieve high meeting-booking rates. - Design and execute A/B testing on ad creatives, copy, and landing pages tailored specifically to regional curriculum and parent pain points. - Build and manage the company's global paid acquisition engine from scratch. • Required Qualifications, Skills & Experience - Proven track record in B2C or EdTech lead generation for international markets (UK, US, Middle East). - Deep expertise and hands-on proficiency in Meta Ads Manager and Google Search Ads. - Data-obsessed mindset focused on ROI, conversion tracking, analytics, and rapid scaling. • Compensation & Benefits - Competitive salary plus performance bonuses tied to lead quality and volume. - Complete autonomy to build global paid acquisition systems. • Working Hours, Shifts & Location Details - Location: Bangalore, India. • Application Instructions - Send portfolio via email with the subject line 'Performance Marketing - International' or connect via direct message.