Job Details
Location: Gorakhpur, Uttar Pradesh, India
Salary: Not specified
Company: ApnaWorker
We are hiring a strategic marketing leader to build brands, create impact, and drive business growth at Aisshpra Gems & Jewels. The Head – Marketing will lead brand strategy, campaign planning, ATL, digital, social media marketing, customer acquisition and engagement, retail and e-commerce growth, content, communication, brand partnerships, and data-driven marketing decisions. This leadership role offers the opportunity to own the brand journey, create meaningful customer connections, and make a measurable business impact in the jewellery retail industry. Key responsibilities include developing brand strategy and planning, executing TV, print, radio, and outdoor campaigns, driving engagement and follower growth by 20%, creating impactful content marketing calendars and creative assets with brand guidelines, boosting online visibility and conversions, ensuring 100% store participation and visual merchandising compliance, optimizing CPL and lead-to-conversion ratios, managing budgets with 5% variance, and building media relations and partnerships. The ideal candidate is passionate about brand building and ready for a leadership role in the jewellery retail industry.