Job Details
Location: Chennai, Tamil Nadu, India
Salary: Not specified
Company: ApnaWorker
We are seeking a DGM - Marketing who is responsible for the Marketing and Promotional activities to achieve Business objectives and goals of the Company. Required skills include experience in Retail marketing, specifically within the Gems & Jewellery, Gold & Diamonds sector, with a strong localized network in Tamilnadu and other regions and in-depth understanding of 22K gold terminology, diamond grading and consumer buying cycles. Key responsibilities include Campaign & brand strategy, ATL & BTL Marketing, Scheme Operations & Promotions, Budget & Media Planning, Omnichannel marketing, Marketing & Communications, Campaign & Event management, Consumer Analytics, Cross-functional collaboration, Budgeting and vendor Negotiations, Digital and Social media Marketing. Preferred experience includes 360 Degree branding Strategies, Product Launches and High ROI Seasonal Campaigns, directing above the line (Television, Print, Radio, Outdoor Hoardings), below the line (Instore Activations, mall stalls, customer loyalty events) advertising, steering digital transformation including Social media presence, Influencer Marketing and Performance Marketing across all media and e-commerce platforms, working closely with CMO for all marketing activities and updates, managing overall marketing budgets, planning media buying schedules and negotiating with vendor networks and agencies, and excellent Communication and Interpersonal skills.