Meta Ads Expert
- Location
- Indore, Madhya Pradesh, India
- Salary
- INR 45,000 - 45,000 / month
- Company
- Akash pawar
Job description
• Role & Company / Project Overview Seeking an experienced Meta Ads Expert to independently manage and scale high-budget advertising campaigns across Facebook and Instagram within the D2C / E-commerce industry. The ideal candidate possesses proven expertise in performance marketing, acquiring customers at scale, and driving profitable revenue growth. • Key Responsibilities & Daily Duties - Plan, launch, execute, manage, and scale Facebook and Instagram ad campaigns. - Handle and oversee substantial monthly advertising budgets ranging from ₹50 Lakhs to ₹1 Crore+. - Continuously optimize marketing campaigns for key performance metrics including ROAS, ROI, CPA, CAC, CTR, and overall conversions. - Develop and implement end-to-end, full-funnel paid marketing strategies. - Manage precise audience targeting, custom retargeting, and lookalike audience setups. - Conduct rigorous A/B testing on ad creatives, target audiences, value propositions/offers, and landing pages. - Closely collaborate with the internal creative team to enhance ad creative performance and messaging. - In-depth analysis of campaign performance data and regular compilation of insightful reporting. - Scale high-performing, profitable campaigns sustainably while maintaining healthy returns. • Required Qualifications, Skills & Experience - 3 to 6 years of direct, hands-on experience running Meta Ads. - Mandatory: Prior working experience with a D2C brand or e-commerce enterprise. - Proven track record of managing advertising budgets of ₹50 Lakhs to ₹1 Crore+. - Deep understanding of ROAS, ROI metrics, and performance optimization techniques. - High proficiency in Meta Ads Manager, Meta Pixel, Conversions API (CAPI), retargeting funnels, and attribution modeling. - Strong analytical mindset paired with data-driven decision-making capabilities. - Solid comprehension of e-commerce sales funnels and online customer acquisition. - Self-starter ability to lead, manage, and execute campaigns independently. - Preferred: Ability to showcase prior campaign case studies, past ad spend managed, and ROAS/ROI outcomes achieved. • Working Hours, Shifts & Location Details - Job Type: Full-Time, On-site. - Location: Indore, Madhya Pradesh, India. • Compensation & Benefits - Salary: Up to ₹45,000 per month. • Application Instructions - Eligible candidates can apply by submitting their application via phone or email.