Senior AdTech Data Analyst – Marketing Measurement &
- Location
- Across United States
- Salary
- Not specified
- Company
- Akash pawar
Job description
Role & Project Overview: Anagha Technosoft is seeking a highly skilled Senior Data Analyst with mandatory AdTech industry experience to lead initiatives around marketing measurement, attribution, and data-driven decision-making. The role focuses on campaign analytics, TV & media insights, and turning complex digital advertising datasets into actionable real-world impact. Key Responsibilities & Daily Duties: • Design, develop, and maintain advanced marketing measurement and attribution models across multi-channel advertising efforts. • Conduct end-to-end campaign analytics and media effectiveness evaluations to assess return on ad spend (ROAS) and cross-channel performance. • Perform complex data modeling and statistical analysis to extract deep TV and media insights. • Build, deploy, and maintain intuitive BI dashboards using Tableau, Looker, or Metabase. • Query, transform, and manage large-scale advertising datasets using advanced SQL and Python. • Work directly with clean room technologies such as LiveRamp, Amazon Marketing Cloud (AMC), and Google Ads Data Hub to generate privacy-compliant marketing analytics. • Lead client-facing communication and deliver impactful data storytelling to business and executive stakeholders. Required Qualifications, Skills & Experience: • 9+ years of extensive experience in data analytics, with mandatory prior experience in the AdTech / Digital Advertising domain. • Strong subject matter expertise in marketing measurement and attribution methodologies. • Advanced proficiency in SQL and Python for analytical querying and data processing. • Hands-on expertise with BI and dashboarding tools such as Tableau, Looker, or Metabase. • Proven track record in campaign analytics, media effectiveness, data modeling, and statistical analysis. • Practical experience working with Clean Room technologies (LiveRamp, AMC, Google Ads Data Hub). • Outstanding client-facing communication, presentation, and data storytelling capabilities. Working Hours, Shifts & Location Details: • Location: 100% Remote (USA). • Working Hours: Pacific Standard Time (PST) zone alignment. • Job Type: Contract engagement. Compensation & Benefits: • Competitive contract compensation rate aligned with experience. Application Instructions: Interested and qualified candidates are requested to submit their resumes for immediate review.