Senior CRM Data Analyst
- Location
- Pan India
- Salary
- Not specified
- Company
- akash pawar
Job description
• Role & Company / Project Overview Urgent hiring for a Senior CRM Data Analyst for an immediate joiner on a 5–6 months contract basis. The role requires candidates who are majorly focused on CRM Data Analytics rather than implementation-heavy profiles. • Key Responsibilities & Daily Duties - Lead customer data and CRM analytics initiatives. - Drive customer behavior and lifecycle analytics. - Perform engagement, retention, and purchase analysis. - Conduct CRM campaign and customer journey performance analytics. - Carry out audience, segmentation, and affinity analysis. - Manage digital analytics using Adobe Analytics. - Build and maintain Tableau dashboards and complex data visualizations. - Turn complex data into actionable business insights. - Execute identity resolution, profile unification, data quality, and root cause analysis. - Collaborate across cross-functional stakeholder groups including CRM, Marketing, E-commerce, Product, Digital, Data Engineering, and Commercial Teams. • Required Qualifications, Skills & Experience - 8+ years of relevant experience in CRM data analytics. - Mandatory expertise in Salesforce Data Cloud (D360). - Mandatory expertise in Salesforce Marketing Cloud (SFMC). - Hands-on experience with Adobe Analytics. - Strong expertise in Tableau for visualization and dashboarding. - Strong SQL proficiency. - Proven experience with Snowflake or enterprise Data Warehouses. - Deep understanding of customer data, CRM analytics, data quality, root cause analysis, identity resolution, profile unification, and segmentation. - Analytics-first CRM data orientation. • Working Hours, Shifts & Location Details - Location: Remote (India). - Working Shift: 1:00 PM – 10:00 PM IST. - Contract Duration: 5–6 Months. • Application Instructions Send your updated resume along with details including Name, Contact Number, Email ID, LinkedIn Profile, Overall Experience, Relevant Experience, Current CTC, Expected CTC, Notice Period / Last Working Day, Current Company, and Current Location.