Performance Marketer

Location

Lahore, Punjab, Pakistan

Salary

Not specified

Company

Akash pawar

Job description

• Role & Company / Project Overview: Al-Fatah Travels & Tours (Al-Fatah Travel Group) is hiring a Performance Marketer who knows how to turn advertising budgets into qualified leads, clicks into conversions, and campaigns into measurable growth. The role involves managing paid media strategies across digital channels to scale results and optimize ROAS. • Key Responsibilities & Daily Duties: - Plan and manage paid advertising campaigns on Meta Ads & Google Ads. - Generate qualified leads for all services of Al-Fatah Travel. - Monitor campaign performance, budgets, and return on ad spend (ROAS). - Analyze campaign data and optimize ads to improve lead quality & conversion rates. - Conduct audience research, A/B testing, and creative performance analysis. - Track leads, conversions, cost per lead (CPL), and customer acquisition costs. - Coordinate with sales and creative teams to improve campaign effectiveness. - Prepare regular performance reports & recommend improvements. • Required Qualifications, Skills & Experience: - 5+ years of experience with Meta Ads Manager and Google Ads. - In-depth understanding of lead generation, conversion tracking, and campaign optimization. - Strong analytical and data interpretation skills. - Knowledge of Google Analytics 4 (GA4), tracking pixels, and reporting tools is preferred. - Proven experience managing paid campaigns with measurable results. - Proficiency in Microsoft Office, particularly Excel, is mandatory. • Working Hours, Shifts & Location Details: - Onsite role located at DHA Phase 3, Lahore, Pakistan. • Application Instructions: - Apply by submitting your resume to the designated hiring team.