Oracle Eloqua Consultant / Lead
- Location
- Pan India
- Salary
- Not specified
- Company
- Akash pawar
Job description
• Role & Company / Project Overview: Immediate requirement for an Oracle Eloqua specialist for a contractual engagement with Pan India location capability. The position demands strong hands-on and leadership expertise in Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions. • Key Responsibilities & Daily Duties: - Lead the design and implementation of complex Eloqua Campaign Canvas and Program Canvas solutions. - Design and manage campaign orchestration involving segmentation, decision rules, personalization, lead nurturing, lead scoring, routing, and automated communications. - Oversee the creation and management of: - Email campaigns - Landing pages - Forms - Progressive profiling - Segments - Shared filters - Contact fields - Custom objects - Campaign Canvas - Program Canvas - Lead-scoring models - Campaign reporting and dashboards - Establish reusable campaign templates, design standards, naming conventions, folder structures, and asset-management practices. - Define and govern audience segmentation and personalization strategies based on customer, prospect, campaign, behavioral, and CRM data. - Lead implementation of lead-nurturing programs and automated journeys across different stages of the customer and prospect lifecycle. - Design and manage lead-scoring models and lead-management processes, including qualification, routing, and hand-off to CRM or sales teams. - Ensure effective synchronization of contacts, leads, campaigns, responses, opportunities, and other marketing data between Eloqua and CRM applications. - Establish campaign quality-assurance processes covering configuration review, end-to-end testing, integration testing, data validation, deployment readiness, and post-deployment monitoring. - Monitor campaign processing, integration jobs, CRM synchronization, and data flows and proactively resolve failed-processing or configuration issues. - Perform root-cause analysis for complex campaign, data, integration, synchronization, and platform issues and recommend sustainable solutions. - Review overall Eloqua platform usage and recommend improvements related to scalability, performance, usability, and operational efficiency. - Lead technical teams comprising developers, consultants, campaign specialists, administrators, and business stakeholders. • Required Qualifications, Skills & Experience: - Experience requirement: 7+ years minimum, with an overall experience of 8–12 years in marketing automation. - Strong hands-on and leadership experience in Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions. - Experience leading multiple end-to-end Oracle Eloqua implementations, enhancements, integrations, and campaign transformation initiatives. - Strong experience in solution architecture, technical design, campaign automation, CRM integrations, delivery management, stakeholder management, and team leadership. - Ability to lead cross-functional teams including developers, consultants, campaign specialists, administrators, and business stakeholders. - Comprehensive understanding of Marketing Automation, CRM, Lead Management, Customer Journeys, Campaign Management, Analytics, Data Integration, and enterprise marketing technology ecosystems. - Notice Period: Immediate Joiners. • Working Hours, Shifts & Location Details: - Location: Pan India. - Contractual engagement. • Compensation & Benefits: - Contractual terms as per industry standards. • Application Instructions: - Interested immediate joiners should send their CV via email.