Performance Marketing Specialist (Full-time)

Location

Gurgaon, Haryana, India

Salary

Not specified

Company

Akash pawar

Job description

Role & Company / Project Overview: The Startup Gurukul is hiring a full-time Performance Marketing Specialist at its campus in Gurgaon. The organisation helps students and early-stage founders transition from idea to execution through cohorts, bootcamps, and real founder sessions. Looking for someone with 1 to 3+ years of experience who has owned Meta and Google Ads accounts, understands key unit metrics like CPL and CAC, and wants to build a complete acquisition funnel from scratch. Key Responsibilities & Daily Duties: • Planning and running Meta and Google Ads campaigns for cohorts and programmes • Building and testing ad creatives, hooks, and landing pages • Tracking leads end to end (ads to CRM to enrolment) • Reporting on CPL, conversion rates, and ROAS, with weekly performance optimisation • Experimenting with retargeting, lookalikes, and WhatsApp funnels Required Qualifications, Skills & Experience: • 1 to 3+ years of experience managing paid ad accounts • Proven experience owning Meta and Google Ads accounts • Strong grasp of digital marketing metrics, knowing your CPL from your CAC • Ability to build funnels from scratch rather than just maintaining existing ones • Comfortable with Meta Ads Manager (Google Ads is a bonus) • Experimental mindset with creative strategy awareness and capability to explain performance results Working Hours, Shifts & Location Details: • Location: Gurgaon campus, India • Full-time employment Compensation & Benefits: • Direct work with the founder's office • Real budgets and real ownership from day one • Access to founder sessions and the Startup Gurukul network • Compensation based on role and experience Application Instructions: Send your CV and one campaign you are proud of (with numbers) to the provided hiring email with the subject line 'Performance Marketing: Full-time'.