Customer Lifecycle & Retention Executive - Pune
- Location
- Pune, Maharashtra, India
- Salary
- Not specified
- Company
- Akash pawar
Job description
Role & Company / Project Overview: DelBang Consultants is hiring a customer-centric Customer Lifecycle & Retention Executive for a client in the B2C Retail / D2C / Consumer Brands industry. The position focuses on customer engagement, retention strategies, CSAT/NPS measurement, and customer insights to improve overall customer satisfaction, repeat purchases, and customer lifetime value. Key Responsibilities & Daily Duties: • Own the end-to-end customer lifecycle, from discovery and first purchase to repeat purchases and brand advocacy. • Design retention strategies to improve repeat purchase rates, reduce time between purchases, and increase Customer Lifetime Value (CLV). • Manage and support CSAT and NPS measurement frameworks across online, retail, post-delivery, and post-service touchpoints. • Develop customer insights, analytics reports, and leadership-facing dashboards to drive data-informed decisions. • Work hands-on with CRM and marketing automation platforms such as Bik, Freshsales, WebEngage, CleverTap, Gupshup, Bitespeed, or similar tools. • Collaborate with retail, product, marketing, and operations teams while managing relevant vendors and engagement campaigns. Required Qualifications, Skills & Experience: • Strong expertise in customer engagement, customer retention strategies, and voice of customer. • Experience with CSAT and NPS measurement frameworks. • Hands-on proficiency with CRM and marketing automation tools (e.g., Bik, Freshsales, WebEngage, CleverTap, Gupshup, Bitespeed, or equivalent). • Strong background in customer analytics, reporting, and building dashboards. • Background in B2C retail, D2C, omnichannel retail, or consumer brand environments. Working Hours, Shifts & Location Details: • Location: Pune (NIBM), Maharashtra, India. • Onsite/retail and corporate collaboration. Application Instructions: Interested candidates should submit their updated CV via email with the subject line specified as 'Application – Customer Lifecycle & Retention Executive'.