ASO & SEO Expert

Location

Islamabad, Islamabad Capital Territory, Pakistan

Salary

Not specified

Company

Akash pawar

Job description

Role & Company / Project Overview: Fikrefanoos is a Pakistan-based EdTech startup with apps live on Google Play serving real learners. You will take ownership of how our apps and website get discovered, aiming to drive more organic installs from the right users and increase the store listing conversion rate. Key Responsibilities & Daily Duties: • Own App Store and Google Play listings including titles, descriptions, keywords, screenshots strategy, icons, and ratings. • Research keywords, track rankings for each app, and execute listing A/B tests. • Plan and improve website and blog SEO so content drives learners to the apps. • Manage review and rating improvement processes (prompts, replies, issue spotting). • Deliver monthly reports on impressions, installs, conversion rates, and ranking changes. • Collaborate with the Social Media Manager and Graphic Designer on store creatives and content topics. Required Qualifications, Skills & Experience: • 1-2 years of hands-on ASO experience on Google Play & App Store. • Experience with keyword research tools. • Working knowledge of on-page SEO, keyword clustering, and basic technical SEO. • Comfortable analyzing Google Play Console and Google Search Console data. • (Nice to have) Google Ads / App Campaigns experience. • (Nice to have) Experience with education, exam prep, or Urdu-language audiences. • (Nice to have) Experience running store listing experiments. Working Hours, Shifts & Location Details: • Location: Parkview City, Islamabad, Pakistan (On-site). • Employment Type: Full time. Application Instructions: • Send your CV, salary expectations, and one example of an ASO or SEO result you drove (with numbers if possible).