Performance Marketing & Growth Executive

Location

Ibadan, Oyo, Nigeria

Salary

NGN 150,000 - 200,000 / month

Company

Akash pawar

Job description

• Role & Company / Project Overview A fast-growing consumer brand in Ibadan is hiring a Performance Marketing & Growth Executive. This is a role for a real performance marketer, not just someone who boosts posts. Core duty: Generate qualified leads and profitable revenue through paid advertising and measurable digital acquisition. • Key Responsibilities & Daily Duties 1. Plan and execute Meta advertising campaigns - Manage Facebook and Instagram Ads. 2. Manage TikTok advertising where appropriate. 3. Set up campaign structures, audiences and objectives. 4. Test different creatives, offers, audiences, copy and CTAs. 5. Work closely with the Content Executive to identify high-performing creative assets. 6. Monitor advertising performance daily. 7. Track spend, impressions, CPM, and conversion metrics. 8. Track WhatsApp leads generated from campaigns, track orders and revenue attributable to advertising. 9. Identify underperforming campaigns and make timely adjustments. Scale profitable campaigns carefully. Pause wasteful campaigns. 10. Conduct retargeting campaigns and build appropriate audience segments. 11. Test geographical targeting across Ibadan, Lagos, Abuja and other priority markets. 12. Develop campaigns for retail and B2B customers. 13. Maintain accurate advertising reports and provide daily/weekly marketing performance reports. 14. Identify trends and opportunities from advertising data. 15. Work with the Sales Executive to determine lead quality and connect advertising performance to actual sales, not vanity metrics. • Required Qualifications, Skills & Experience - Minimum Qualification: ND / NCE - Minimum Experience: 2 years in performance marketing / paid ads - Core Skills: Strong Meta Ads Manager proficiency, Facebook & Instagram advertising, TikTok Ads knowledge, Campaign setup & optimization, Audience targeting & segmentation, Retargeting, A/B testing, Creative testing, Understanding of campaign objectives & funnels, Strong analytical & data interpretation, Understanding of CPM, Lead-generation strategy, Conversion optimization, Budget management, Ability to identify and stop underperforming campaigns, Marketing attribution & tracking, Excel/Google Sheets proficiency, Dashboard/reporting skills, Strong commercial & financial thinking, Ability to work with content and sales teams. - Critical Competency: Must be able to answer "How much did we spend, what did we get, and how much revenue did it produce?" • Working Hours, Shifts & Location Details - Job Type: Onsite - Working Days & Hours: Mon-Sat, 8am - 5pm - Location: Ibadan Challenge, Oyo State, Nigeria • Compensation & Benefits - Salary: N150,000 - N200,000 Net Monthly - Benefits: 13th month salary + Profit sharing by percentage • Application Instructions Send your CV and portfolio to the designated recruitment email using "Performance and Growth executive" as the subject.