Content Creator & Digital Marketing Executive
- Location
- Gurugram, Haryana, India
- Salary
- Not specified
- Company
- Akash pawar
Job description
### Role & Company / Project Overview We are looking for a creative, dynamic, and marketing-oriented Content Creator who can conceptualise, create, and execute engaging digital content. The ideal candidate should have strong storytelling abilities, an understanding of digital marketing strategies, and the ability to create content that builds brand awareness, generates engagement, and drives business enquiries. ### Key Responsibilities & Daily Duties 1. Content Strategy & Planning: - Develop monthly content calendars for Instagram, Facebook, LinkedIn and other relevant platforms. - Research trending topics, industry updates, competitor activities and content opportunities. - Develop creative concepts, campaign ideas and engaging content strategies. - Understand brand positioning and maintain a consistent brand voice. 2. Content Creation & Production: - Create engaging Instagram Reels, videos, carousels, stories and static posts. - Write compelling captions, scripts, hooks, headlines and CTAs. - Conceptualise and execute video shoots, including personal branding and promotional content. - Coordinate with designers, photographers, videographers and other team members. - Ensure content quality aligns with the brand's premium positioning. 3. Social Media Management: - Manage day-to-day social media activities. - Schedule and publish content across platforms. - Monitor audience engagement, comments, messages and overall account performance. - Identify opportunities to increase organic reach and followers. - Track trending audio, formats, hashtags and social media updates. 4. Digital Marketing & Brand Growth: - Plan and execute digital marketing campaigns. - Understand lead generation, audience targeting and customer engagement. - Coordinate with performance marketing teams for paid campaigns. - Analyse campaign performance and suggest improvements. - Support personal branding, brand awareness and business growth initiatives. 5. Performance Analysis & Reporting: - Monitor reach, impressions, engagement, views, saves, shares and enquiries. - Prepare monthly performance reports. - Identify high-performing content and replicate successful strategies. - Recommend data-driven improvements to the content and marketing strategy. ### Required Qualifications, Skills & Experience - 2–4 years of relevant experience in content creation and digital marketing. - Excellent communication and copywriting skills. - Strong understanding of Instagram, Facebook, LinkedIn and YouTube. - Knowledge of video editing tools such as CapCut, Premiere Pro or equivalent will be an advantage. ### Working Hours, Shifts & Location Details - Employment Type: Full-Time - Location: Gurugram, Haryana, India - Working Mode: Onsite / Office-based ### Application Instructions Interested candidates who meet the requirements are invited to apply by sending their profile and portfolio to the recruiter.